Michael Bourne
A Big Journey Starts With Small Steps
While going through the RICOH orientation and learning more about founder Kiyoshi Ichimura, I was struck by one anecdote: Upon noticing a...
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MICHAEL BOURNE MARKETING
Sales & Marketing Strategy
For more than 20 years, I've gained experience conceiving, developing and selling award-winning integrated digital campaigns fueled by PR and social storytelling; creative content-driven online advertising; and graphic/web/app/SaaS/service design. I help clients find success with the creative expression of complex ideas in innovative, relatable ways that drive sales.
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EMPOWERING BRANDS
My career began in education, teaching Japanese school children English. I later moved to Tokyo and joined a top monthly magazine as a seller, and then became a reporter and editor focused on tech and lifestyle. I continued freelancing when I returned to Boston from the other side of the world.
From journalism I moved into Public Relations, event production, and social media marketing, working at MullenLowe for 13 years (focusing on consumer electronics brands). There I managed multiple client relationships, won business, and had a great time leading and collaborating with teams as an account director.
Given my integrated agency experience, joining Tumblr to sell native paid advertising, social strategy, site development and SaaS to agencies and the C-Suite at major brands was a natural progression.
Since Tumblr, I've been helping strategy, design, development and integrated marketing agencies with their own sales and marketing to grow their business with new client wins.
Helping brands connect with consumers in powerful ways -- through PR, social, paid and owned media -- fuels me. At the end of the day, they want to sell, and I've helped many amazing brands do just that (some pictured here). Check out a sampling of the projects I've brought to life for my clients.
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Michael is a highly strategic and collaborative seller who partners with prospects and peers to deliver custom solutions. His empathetic nature uncovers the real needs of customers, and his tenacious spirit enables him to adapt to overcome obstacles. With a background in communications, he is a stellar presenter who brings a broad toolset to sales with highly creative pitches, presentations and content. He consistently delivered strong results while winning new clients from a wide range of verticals, from e-commerce to satellite providers, animal healthcare, entertainment and consulting. Able to win repeat business from new (and dormant) clients, Michael is a highly organized and diligent seller who helps his teammates and company succeed. I would highly recommend him.
Sam Margolis, VP Head of Client Strategy & Growth, Cantina Consulting
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Michael Bourne
How to Sell with Stories
It was the worst day of my life. We were having our house painted, and before the painters arrived, I was rushing to crank open all of...
Michael Bourne
My Social Video Greatest Hits
For those who follow me on social, you know I’m an avid bassist from the videos I share. I play bass the way others golf (with a lot of...
Michael Bourne
How Design Thinking Makes Retailers Into Blockbusters
Just as the latest installment of the Marvel action franchise “Avengers: Endgame” hits theaters, an increasing number of physical stores...
Michael Bourne
What the Waiter Taught the Seller
Long before I worked for social network Tumblr, driving new business with agencies and brands, I was a struggling journalist writing...
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